Scott Cantrell
Founder at Smart Solutions Media
Website Address: smartsolutionsmedia.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Scott Cantrell from Smart Solutions Media.
To learn more check out smartsolutionsmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The disconnect between relationally-driven marketing and outreach and digital/algorithmic-driven marketing. Both have a place but the latter should not cannibalize the former. Instead, digital should authentically support the relational.
What makes your company unique?
My approach to helping my clients achieve clarity, confidence, and control over their business development. Most of my competitors overly complicate the challenges to the detriment of small businesses. The reality is that marketing and growth does not have to be difficult nor complex. I uniquely help my clients simplify their business development process.
