Jimmy Newson
Founder/CEO at Moving Forward Small Business
Website Address: https://www.movingforwardsmallbusiness.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jimmy Newson from Moving Forward Small Business. To learn more, check out https://www.movingforwardsmallbusiness.com/
What is your company Elevator pitch when talking about your company?
Moving Forward Small Business is a membership-based digital publishing company on a mission to save one million small businesses from failure by 2050, leveraging technology, innovation, and business strategy.
What is the biggest change in marketing that you see coming in the next 2 years?
I see self-serve SaaS platforms for small businesses driven by AI (artificial intelligence) and ML (machine learning) getting more sophisticated and accessible for the small business community. This will make it both easier and more challenging to reach their target audience. The final ingredient to produce desired results will be proper education and training highly tailored to their business or industry while developing a strategy to keep up will be paramount for their success now and in the future.
What is one tip that you would give when it comes to digital marketing?
There are five types of competitors. Classify your competitors correctly so you can find underserved areas and discover new opportunities to differentiate your products and services, and clearly define your UVP (unique value proposition) and USP (unique selling proposition).
What is the main pain point that you solve for your customers?
Adapting their business model to be a digital-first model that can take advantage of innovative tools, better processes, and proven strategies need to stay lean, more efficient, and ahead of the curve.
