Jennifer Filzen
Owner at Rock Star Marketing
Website Address: https://rock-star-mktg.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Jennifer Filzen from Rock Star Marketing. To learn more, check out https://rock-star-mktg.com/
What is the biggest change in marketing that you see coming in the next 2 years?
Podcasting will continue to gain momentum.
Online communities around brands will connect at in-person events.
Are there any trade organizations or groups that you belong to?
Auto Service Council of California (ASCCA)
Mid West Auto Care Alliance (MWACA)
North West Auto Care Alliance (NWACA)
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The outside media buyer has her finger on the pulse of what’s going on nationwide and globally and is able to share what the multitude of clients are doing to be successful. While the internal marketing director is important, they rarely get a broad perspective like the external person does.
What is one tip that you would give when it comes to media planning?
Plan and schedule your media in advance to reduce daily chaos.
How does a media buyer stay on top of trends with media placement?
Ongoing studying, and hearing what other industry experts say.
