Joe Marchelewski
President at AIJ Communications
Website Address: https://www.aijcommunications.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Joe Marchelewski from AIJ Communications. To learn more, check out https://www.aijcommunications.com/
What is your company Elevator pitch when talking about your company?
We’re a boutique Communications and Marketing agency specifically designed to meet the needs of the legal field.
What is the main pain point that you solve for your customers?
We make getting press attention easier, we make promoting victories possible, and we allow you to focus on the law while we focus on marketing.
What is your biggest pain point when it comes to digital advertising?
Finding the right channel for the right client.
What is the biggest change in marketing that you see coming in the next 2 years?
A further focus on social media which will continue to fracture.
What is one tip that you would give when it comes to digital marketing?
Know your goal and work backwards.
What percent of your advertising service offerings does Digital media buying make up?
25%
What tools do you use to plan, buy, traffic, analyze or report media?
Google analytics, SEM rush and some others
Which programmatic platform(s) do you utilize?
LinkedIn, Facebook, IG
