Lisa Williams
Owner/Founder at Its Simply Digital
Website Address: https://itssimplydigital.com/
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Lisa Williams from Its Simply Digital. To learn more check out https://itssimplydigital.com/.
What is your company Elevator pitch when talking about your company?
I’m a marketing strategist for small to mid sized companies. I help my clients build out a comprehensive organic marketing strategy including; positioning, targeting, and storytelling content in 30 days.”
What is the biggest change in marketing that you see coming in the next 2 years?
I see lot’s of entrepreneurs trying to start their own business and will probably flood the market in the next 2 years. Everyone has a gift and something valuable to teach someone else. I also see FB use starting to decline and people jumping off, as Gen Z becomes the main target audience, you will see less and less marketing on FB as that audience does not exist on that platform.
What is one tip that you would give when it comes to digital marketing?
Start with a strategy, I have tried and failed many times to work with businesses where a clear marketing path is not defined.
What is the main pain point that you solve for your customers?
We give them a foundation of where to start, without a full blown marketing strategy, you are driving across the country without a map.
