On “Advertising Champions,” our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Chris Perkins of Model B.
Short company description:
Model B is an independent agency that drives growth by creating
magnetic connections between companies and their customers.
How do you define success?:
With each of our clients, we agree on up front on the measures of business and brand success we’ll set out to achieve, and then work closely together to deliver outsized impact.
How did you get started in your field or work?:
I shadowed a variety of people while still in college, and found the marketing and advertising people I met were having the most fun.
What’s one thing we should know that makes your company unique?:
Like management consultants, we first analyze the ecosystem our clients operate in, and then we carefully consider where marketing can best deliver growth. We’re able to deliver fully integrated programs around the world by leveraging the nearly 50 marketing services agencies in our Partner Collective. Our clients benefit from access to this fully vetted, papered and amazingly talented group of experts with zero cost until they are pulled in. This open talent model gives us the ability to deliver innovative work at scale.
What was the biggest obstacle you had to overcome in your business?:
Earning client’s trust to do great work that works, and fee structures that are tied to impact not hours.
