On Advertising Champions, our host, Tony Stanol, interviews bright and engaging members of the digital advertising and media community. On this segment, Tony speaks with Robert Manasier of In Focus Brands.
Short company description:
In Focus Brands is the white label, globally deployed team solution builder for business launch, grow, scale and exit needs. We are BUSINESS RESULTS PROVIDERS.
How do you define success?:
True team engagement from staff, clients and stakeholders focused on results, not ego.
When activities align with goals and are pivoted by market intel with no micro-management needed.
How did you get started in your field or work?:
I started my 1st company at 13 because I thought I saw a need and felt I had a unique way to take advantage of it. That unique business POV has been a constant since.
What’s one thing we should know that makes your company unique?:
We are not consultants but deploy into our clients under a white label model with shared risk.
Also 100% retention for decades across our portfolio of companies speaks to our team & people 1st culture.
What was the biggest obstacle you had to overcome in your business?:
It always starts with educating the market to what you do and why. I assumed everyone knew that brand was a system built to your company’s uniqueness (my definition) but the market perception was logo creations.
That personal misstep has created some of our current models that we build for clients to speed market traction.
