Embark on a journey into the dynamic world of marketing with “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Janine Hogan, spoke with Brad Bowden.
Brad Bowden
Owner of Brad Bowden Advertising
Website Address: https://www.bowdenadvertising.com
Short company description:
Bowden Advertising is a branding-focused media buying and creative agency that combines the power of video & audio to generate interest and higher quality lead flow for window and bath/shower companies in their local markets. (TV/Radio/Streaming)
What is the biggest marketing challenge that you will face in the upcoming year?
Growth will be harder to come by. Somewhat higher interest rate environment means higher financing costs for customers and upward pressure on credit declines.
If you had one message to get across to future customers, what would it be?
Don’t over rely on lead aggregators. Window clients are telling me the industry is closing less than 3% of these leads. It’s creating burnout and high turnover at the call center level. Play the long-game and have a strong brand strategy in place.
How did you get started in your field of work?
I moved from sports broadcasting at a local tv station affiliate into tv advertising sales in 2012. It was a smoother transition coming from the on-air side of the business.
What differentiates you from the competition?
“We know home improvement. We combine creative and media buying under one strategy, and it shows in the results. Clients frequently tell me that their prospects are ready to write a check before the sales rep has even sat down.”
What is one tip that you would give when it comes to marketing?
Massive growth in spending through AI Agents. More of your customer will become an AI agent. Brands must win over the agent before the customer.
The biggest change in marketing that you see coming in the next 5 years is?
AI assistants will increasingly take over share of research, comparing and purchasing decisions, especially in CPG, auto and insurance industries. TV & CTV can help your brand get named in the search prompt.
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