Foursite Studios

Industry: Advertising / Marketing

Business Size: 1-4

Phone: 801-390-0561

Address:
411 Flemington Rd Apt 561
Chapel Hill, NC 27517

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About Foursite StudiosFoursite Studios is a full-service video production company. We scale to fit any size production from live streaming events from multiple angles to one-on-one interviews. There is not type of video or motion graphic we do not have experience with. The most important thing is making our clients look good to their clients.

What differentiates you from the competition?I have a lot of experience and and a work ethic that is hard to come by these days. It's what set's me apart. I like to call the space I work in "the solid middle."

What are your top selling services or products that your company offers?I think my experience as a dancer helps me with my style. I am not sure what I offer is terribly unique, but I always deliver on time and on budget, which goes a long way these days.

If you had one message to get across to future customers, what would it be?Ride the horse in the direction the horse is moving.

What is the biggest marketing challenge that you will face in the upcoming year?With so many people having access to so much technology, it's becoming harder and harder to convince clients that hiring a professional to handle their video production is still important. Luckily, I have to do very little marketing of my own.

How has consumer behavior shifted in the digital age?Video is the new photo. If there isn’t a video, then people will not stick around for long. Even the videos are getting shorter, requiring a higher output of content.

What strategies are you using to create more authentic brand connections?My work is in the relationships I have with my clients and helping them further their needs. I help my companies communicate the brands that they have already established.

Can you share a recent campaign that exceeded expectations?I did work for a medical device company that sold $10MM of their new product the day it launched. I’m under NDA with them, so I can’t tell you what it is. I also work for the ad agency who runs VSP’s advertising and the work that team did has majorly increased their audience engagement.

How do you measure the effectiveness of your marketing initiatives?I work in marketing as a video professional, so the initiatives are not as much my are of influence.

What trends are shaping the future of advertising?Cross platform engagement seems to be the thing we are seeing. Video ads running with QR codes that allow people to immediately interact with a brand seem to be the new trend. Interacting with brands and loyalty programs, along with entertaining audiences are what’s cutting through. Whatever makes a person stop for even 5 seconds is considered success these days.

How are you integrating AI or automation into your campaigns?I’m integrating AI in to my editing process to speed up the post production time. The amount of content I am able to produce these days is 10x what I could even five years ago.

What advice would you give to aspiring marketers today?Do what you want to do, work hard at it, and eventually someone will offer to pay you to do what you do for them.

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