Good News
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About Good NewsGood News is a visibility intelligence company that helps founders, executives, and experts become the go-to authority in their industry through earned media. We’re not a traditional PR agency; we’ve replaced retainers and vague promises with a custom, done-for-you system called the Good News Blueprint. Each Blueprint includes a tailored media list, strategic story angles, and pitch templates that get results. We equip our clients with everything they need to land high-credibility coverage, like podcast interviews, digital features, and industry press, without relying on gatekeepers. Our mission is simple: to turn overlooked experts into visible thought leaders with repeatable, scalable PR systems.
What differentiates you from the competition?We're not a PR agency. We don't pitch you on vague retainers, overpromise relationships, and underdeliver results. We don't lock you out of your own visibility. Instead we equip you with a turnkey visibility system.
What are your top selling services or products that your company offers?Our top-selling product, the Good News Blueprint, is a done-for-you visibility system that replaces outdated PR retainers with a custom media strategy, pitch kit, and press pipeline, giving you full control, credibility, and category authority.
If you had one message to get across to future customers, what would it be?You don’t need a PR agency, you need a visibility system. We give you the blueprint to get featured, build authority, and stay top of mind without gatekeepers, fluff, or wasted spend.
What is the biggest marketing challenge that you will face in the upcoming year?Attribution is collapsing, and most brands are unprepared for what’s coming. We see this as an inflection point and a return to what works when the noise clears: credibility, relevance, and reputation.
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