Marketing Leaders
Rachel Medina
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Founder | C.E.O, SHEEO X
- Industry: Publishing
Business Founded: 2022
Phone: (310) 893-1975
Email: [email protected]
Address:
4160 Temescal Canyon Rd. #401
Corona, CA 92883
How long have you been in your industry?25 years
Why did you choose your industry?Coming from over 25 years in the Magazine industry focused on lifestyle, fashion, and beyond, I saw a gap in the media and information market that could allow me to blend the glitz of magazine publishing with inspirational entrepreneurial content women crave. However, getting women into a state of inspired action means providing the tools, resources, support and education they need to get from 0 to 1, as well as a community they can feel proud to be a part of. Thus the SHEEO brand was born.
Who are your typical clients?Women from all age groups and starting points who are ready to build businesses, brands, and lives they love!
What do you like best about being in this industry?I’ve always been fond of technology and the informative yet aesthetic nature of magazines. Which is why getting to build a business that is stylish, smart, informative and rooted in community, feels so natural. Having the opportunity to build it with a team that is equally motivated by the impact SHEEO X makes in the lives of women around the world, makes it that much more fulfilling.
What are common problems you see?With social media’s reach, It’s challenging for the average person to not be able to identify who is truly an expert they can learn from and who is pretending to be someone they should follow. SHEEO X cuts through that noise by inviting experts in to the community to hold space for our members needing guidance in various aspects of their personal, entrepreneurial, and financial growth journey.
What advice/tips do you have for clients?There are very few millionaires and billionaires who will claim they got there on their own. Building a business, brand, and life you love - takes a village. We are living in a time where women can have an idea and bring it to fruition with little to no money, utilizing today’s technology. The real challenge is avoiding common mistakes and identifying ways to get further faster. That’s where SHEEO X comes in.
How do you market yourself to grow/expand your business?Social media organic reach and earned media. Social media is a powerful and free tool that is too often dismissed as something made for influencers. As a founder, I’ve often cringed at the idea of having to show up regularly on social media. However, it’s a powerful catalyst for creating brand authority and opportunities to speak at conferences, on television, and in my case, at TEDx.
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