Embark on a journey into the dynamic world of marketing with “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today our hosts, Mike White spoke with Jon Keel.
Jon Keel
Founder and CEO at Improved Connect, LLC
Website Address: https://www.ImprovedConnect.com
Short company description:
We help clients use LinkedIn to grow their businesses. We currently provide several SaaS products along with teaching, training, coaching and mentoring as part of an overall system for clients . We recently released our latest product/service, a done for you AI powered LinkedIn marketing system.
If you had one message to get across to future customers, what would it be?
Stop wasting your time and money on LinkedIn and move to the 2% of effective LinkedIn users which generate a positive ROI from your LinkedIn efforts.
How did you get started in your field of work?
Now in my third career, it’s evolved. ‘Discovered’ the internet in 1997 (when there were only 72,000 websites. Saw this as a tool to help SMB’s level the playing field with larger businesses.
What was the most impactful moment of your transition out of the military?
Transferring from a manufacturing facility to corporate.
What differentiates you from the competition?
My 54 years of business experience along with having owned three businesses and continuing to be known by clients as ‘The Old Dog With New Tricks’.
What is one tip that you would give when it comes to marketing?
Narrow it down; you can’t serve everyone.
The biggest change in marketing that you see coming in the next 5 years is?
More effective use of AI.
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